Social Media Vs. Email List for a Podcast

Send Krystal a Text Message. "Which one is more important to grow - my email list or social media following?" This is a question that I'm not only asked all of the time but one that I wondered myself in the first year of my podcast. So many questions around which one is better. Which one will have a bigger impact? Which one has my ideal listener? Which one is easier? What does growing each one involve? Today, I'm sharing with you the purpose of both social media and an email list and ...