Content Marketing Success, How Do You Define It?

Send Krystal a Text Message. "Is it the numbers? Subscribers? Downloads? What do you use to determine your content success?" Great question, and one that I can't wait to jump into today! There was a recent comment on my YouTube channel -- an observation that my video views have gone down. While this person wasn't wrong (my long-form video views are down), I understood the "issue" behind the scenes. "They must think video views are the measuring stick for success here," I told myself as I ty...