Rerun: What most companies get wrong about product discovery - Frances Ibe (SVP of Product, Tide)

We revisit our conversation with Frances Ibe, Chief Experience Officer at Tide. Frances shares invaluable insights on her journey from developer to product leadership and how to avoid common pitfalls during the discovery process. Chapters 01:07 – Meet Frances Ibe 02:05 – Common Discovery Pitfalls 03:34 – Embedding Continuous Discovery 04:51 – The Myth of Talking to 20 Customers 06:38 – What is a Data Prototype? 08:03 – Building Confidence in Product Bets 10:42 – Sharing Insights Across the Bu...