Why signal strength is more 'stable' in a changing media world – with EssenceMediacom's Richard Kirk
The Media Leader Podcast - Podcast készítő The Media Leader - Hétfők
Kategóriák:
EssenceMediacom's joint chief strategy officer, Richard Kirk, sat down with Ella Sagar to unpack what "signal strength" means and why it is more enduring than other measures that media planners use.
