195: Derek Thompson - What Makes Something A Hit? (Hit Makers)
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Episode 195: Derek Thompson - What Makes Something A Hit? (Hit Makers)
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"Think of speechwriting like a music composer. Use repetition and choruses."
In This Episode, You Will Learn:
- What makes something a hit?
- Is there a formula? No, there is not a formula... People think there is and that's a mistake
- Bottom line: "Distribution beats content" -- "This is an unsentimental book"
- There is power in distribution
- How did Simon Sinek's TED Talk go viral?
- It was shared by people with millions of followers on multiple platforms like Reddit
- Think: Who is my audience? Broadcast your content to the right audience
- Why do we always watch Dumber and Dumber and Shawshank Redemption?
- There is nostalgia in art
- We are always trying to recover existential love
- How did Bumble spread?
- Injected into mainstream consciousness through celebrity -- Start with one very attractive sorority and continue to repeat
- How did Facebook spread?
- Piggy backed off of other networks (Harvard)
- How Jon Favreau and President Barack Obama write speeches:
- They think like musicians
- Using choruses and repetition
- They think like musicians
- The best speeches connect with people where they are -- "The power of repetition in song is remarkable"
- How has Derek made his book a best-seller?
- Familiarity and repartition followed by surprise
- Familiar surprises throughout
- Great distribution
- Familiarity and repartition followed by surprise
"We don't like pure originality that much. We like familiarity."
Continue Learning:
- Follow Derek on Twitter: @DKThomp
- Read: Hit Makers: The Science of Popularity in an Age of Distraction
- Connect with me on LinkedIn
- Join our Facebook Group: The Learning Leader Community
- To Follow Me on Twitter: @RyanHawk12
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Episode 107: Simon Sinek – Leadership: It Starts With Why
Did you enjoy the podcast?
If you enjoyed hearing Derek Thompson on the show, please don’t hesitate to send me a note on Twitter or email me.
Episode edited by the great J Scott Donnell
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