#19 Rory Sutherland: The Psychology of Advertising

In this info-packed and entertaining interview, Rory Sutherland, Vice Chairman of Ogilvy & Mather, and I dive deep on advertising, persuasion, and why humans do some of the silly things we do.   Go Premium: Members get early access, ad-free episodes, hand-edited transcripts, searchable transcripts, member-only episodes, and more. Sign up at: https://fs.blog/membership/   Every Sunday our newsletter shares timeless insights and ideas that you can use at work and home. Add it to your inbox: https://fs.blog/newsletter/   Follow Shane on Twitter at: https://twitter.com/ShaneAParrish