148 - Inside the Content Marketing Strategy for Gravity Forms with James Giroux

Gravity Forms community experience manager James Giroux and host of “INPUT” shares the content marketing strategy of Gravity Forms in their new push to humanize their brand.In This Episode00:00 - Introduction04:07 - Greetings to James07:16 - Process of becoming a CEM14:26 - Like a good barbeque18:09 - Coming up with a strategy21:37 - Adjusting to generational shift23:41 - Using the WP tool26:00 - A collection of “Input” fields30:14 - Push back on conversion content34:10 - Where is the future ...