TGM Classic | Tony Lillios | How to Pivot Successfully When Market Conditions Become Unfavorable

On today’s show, we interview entrepreneur, designer, endurance athlete, and certified Integral Coach, Tony Lillios who shares with us his incredible life story, his many tribulations, and successes. Tony started his professional career as a consultant with IDEO. But then the desire to “do more” kicked in. And back in 1996, Tony founded Speck Design and then Speck Products. Speck Products designed and manufactured cases for laptops and phones. And they were the first manufacturer to bring hard cases to the market. Speck rode the early wave of success but then the business got harder. And they plateaued once sales hit $150 million. Reading the market conditions, Tony and his partners sold out to Samsonite – a larger organization that had the resources and the distribution network to continue scaling the business. Today, as an Integral Coach, Tony works with individuals and small teams looking to unlock more possibilities when feeling stuck. His most productive relationships are with clients that have tried to address what isn't working or what they aspire towards and have come up short.  Towards the end of the show, we have an interesting discussion on core values – a concept that is still grossly under thought. This is a show that you do not want to miss. Topics include: How Tony started the journey to success in developing his own company What happens when a business starts plateauing, the market becomes harder and more expensive How Tony transitioned from owning his company to starting his integral coaching career Why core values are grossly underthought through And other topics… Connect with Tony: Website: https://www.lillios.com/  LinkedIn: https://www.linkedin.com/in/lillios/ Facebook: https://www.facebook.com/tonylillioscoach/  Connect with Darius: Website: https://therealdarius.com/  LinkedIn: https://www.linkedin.com/in/dariusmirshahzadeh/  Instagram: https://www.instagram.com/imthedarius/    YouTube: https://therealdarius.com/youtube  Book: The Core Value Equation https://www.amazon.com/Core-Value-Equation-Framework-Limitless/dp/1544506708  Learn more about your ad choices. Visit megaphone.fm/adchoices