From Process to People: How to Build High-Performance Sales Teams

Guest:Joe SulimaFractional Sales Manager & Sales Coach | LinkedInHost:Melissa AarskaugExecutive Connect | WebsiteYouTube: @ExecutiveConnectEpisode Overview:In this episode of Executive Connect, Melissa Aarskaug sits down with Joe Sulima, a sales performance coach known for turning struggling sales teams into top performers. Joe unpacks the essentials of building a high-performance sales team, starting with a rock-solid process and the right people. He explores what it takes to motivate teams, mentor through challenges, and stand out in a competitive market. Joe shares why empathy and confidence are non-negotiables in sales, and how great communication—especially through tech—builds lasting relationships. If you’re managing a team or selling anything, this one’s full of gold.Timestamps:00:00 – Introduction01:53 – The Importance of a Sales Process04:16 – Motivating Sales Teams07:46 – Customer Service and Differentiation14:13 – Mentoring and Addressing Underperformance25:15 – Effective Communication and Relationship BuildingConnect With Us:Podcast Website: https://www.executiveconnectpodcast.comYouTube: https://www.youtube.com/@ExecutiveConnectSocial:LinkedIn: https://www.linkedin.com/in/melissa-aarskaug/TikTok: https://www.tiktok.com/@melissa_aarskaugX: https://x.com/melissaaarskaug