Customer-Centric Culture: Keys to Business Success with Chris Hood

Guest:Chris HoodDigital Strategist | Customer Transformation ExpertHostMelissa AarskaugExecutive Connect: https://www.executiveconnectpodcast.comYouTube: https://www.youtube.com/@ExecutiveConnectEpisode Overview:What does it really mean to be customer-centric in a digital world? In this episode of Executive Connect, Melissa Aarskaug sits down with Chris Hood, a seasoned strategist in digital transformation and customer experience. Chris shares why businesses must place the customer at the center of everything—from culture to strategy—and how doing so drives long-term success. They talk about the direct link between happy employees and loyal customers, the power of storytelling in shaping emotional connections, and how technology can support (not replace) human relationships. Chris also shares his thoughts on the future of customer transformation and what businesses need to do to stay agile and relevant.Timestamps:00:00 – Introduction to Chris Hood and Digital Entertainment02:24 – Motivation for Customer Transformation and Digital Strategy04:25 – The Importance of Customer Centricity07:36 – Creating a Customer-Focused Environment10:38 – Hiring and Engaging Employees for Customer Centricity14:06 – The Impact of Employees on Customer Satisfaction16:20 – Innovative Approaches to Customer Experiences19:18 – Using Technology to Keep Customers Satisfied and Engaged24:48 – The Power of Storytelling in Sales29:47 – Future Trends in Customer Transformation35:26 – Conclusion and Final ThoughtsConnect With Us:Podcast Website: https://www.executiveconnectpodcast.comYouTube: https://www.youtube.com/@ExecutiveConnectSocial:LinkedIn: https://www.linkedin.com/in/melissa-aarskaug/TikTok: https://www.tiktok.com/@melissa_aarskaugX: https://x.com/melissaaarskaug