61: Logan Lyles - Content Based Networking and The Power of B2B Podcasts

This week’s guest is Logan Lyles. After studying Journalism and Photojournalism in college, Logan dove into the sales world prior to his current role as The  VP of Customer Experience at Sweet Fish Media, where they help purpose driven leaders with their personal brand through podcasts and written content. Along with this, Logan is also the Co-Host of The B2B Growth Podcast, a show that is dedicated to helping B2B Marketers achieve explosive growth. Logan truly believes in the power of B2B podcasting and written content, because they allow you to: Establishing thought leadership Fueling content strategy Creating Strategic Relationships with your ideal clients Potential Referral partners, and industry leaders as well In this episode, we discussed: Content Based Networking How Journalism Skills Are Universal The Power of Product Knowledge Adding Value Through Podcasting His “Interviewer 101” Course Much More! Enjoy this conversation with Logan Lyles ______________________________________________________________________ I am now in the early stages of writing my first book! In this book, I will be telling my story of getting into sales and the lessons I have learned so far, and intertwine stories, tips, and advice from the Top Sales Professionals In The World! As a first time author, I want to share these interviews with you all, and take you on this book writing journey with me! Like the show? Subscribe to the email: https://mailchi.mp/a71e58dacffb/welcome-to-the-20-podcast-community I want your feedback! Reach out to [email protected], or find me on LinkedIn. If you know anyone who would benefit from this show, share it along! If you know of anyone who would be great to interview, please drop me a line! Enjoy the show!