MBA601 Free Courses vs. Free eBooks. Which converts better? Plus Free Ride Friday!

We know content marketing works. But what kind of content works the best? In this episode, we discuss the two most effective things you can offer your customers: free online video courses and free e-books. Listen in and find out why these are the most popular forms of free content—and which one has the highest conversion rates. It’s all about the value and the analytics. Click play!