Ep. 47: Attracting Grad Students Using Career Blogs

Graduate programs often focus on outbound marketing, but what about capturing students who are deciding whether to go back to school in the first place? Purdue Business found a solution that works—blogging. Shannon Hess, Director of Content and Communications at the Mitch Daniels School of Business, shares how launching a prospective graduate student blog led to a 425-keyword increase in non-branded organic search rankings, 680 additional website sessions per month, and 400+ new website visitors each month. In this episode, Shannon walks us through the exact steps Purdue Business took to create a blog that drives real results, from SEO strategy and topic clustering to content creation workflows, and how AI can help. If you're looking to attract highly motivated prospective grad students, this episode is for you.