Brand Building: She encourages clients to allocate 10–30% of profits to marketing.

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Danielle Jeter. Founder of AOA Events and PR and Women in Media Global: 🎙️ Guest Introduction Danielle Jeter is a proud Spelman College graduate. Founder of Women in Media Global, impacting over 15,000 women and students since 2012. Based in Miami, originally from Philadelphia. 🧠 Entrepreneurial Journey Started in event planning and radio promotions. Transitioned into public relations after repeated client requests. Founded Affairs of ISIS Events, later rebranded to Affairs of Influence (AOA Events and PR) due to public perception issues with the name “ISIS.” 🔁 Rebranding Lessons Rebranding was prompted by client feedback and public confusion. Took a strategic approach: consultations, think tanks, redesign of all brand assets. Resulted in a more relatable and inclusive brand identity. 📣 Strategic Communications Focuses on external communications to connect clients with their target audiences. Emphasizes the importance of attention economy—competing with platforms like TikTok, Instagram, and podcasts. Advocates for short-form, impactful messaging. 🧩 Brand & Brand Activation Brand = Reputation, not just logos or colors. Brand activations create emotional connections through experiences (events, kiosks, partnerships). Smart activations happen where the audience already is (e.g., Formula 1, festivals). ❌ Common Mistakes Not budgeting for marketing. Trying to appeal to everyone instead of focusing on a niche audience. Ignoring feedback from clients or social media comments. 💼 Client Onboarding Process Free discovery calls. Intake form to understand goals and pain points. Services offered on a retainer basis. Encourages clients to allocate 10–30% of profits to marketing. 📈 Marketing & Sales Accelerator Danielle offers a 6-week accelerator program for startups and growth-phase businesses. Emphasizes the importance of marketing systems and sales strategy. 🎧 Women in Media Global & Podcast Created to address the lack of female representation in media. Hosts conferences and a podcast called The Woman Speaks Show. Available on Spotify, Apple Podcasts, YouTube. #SHMS #STRAW #BESTSee omnystudio.com/listener for privacy information.