Social Commerce and the Role of Creators, Content, and Community with Jennifer Kye

Jennifer Kye is Head of Commerce at social-first marketing company GoSpooky. Born and raised in LA, as a first generation of Korean immigrants, Jennifer moved to Chicago to graduate with a B.A. in International Studies in 2008 at the University of Chicago. Before Jennifer’s career really took off she reached a pivoting point: as a digital-native, she was triggered by the rise of social media back in 2008. Jennifer was one of the few who understood the unlimited potential of social media ...