Designing the Digital Storefront: A Deep Dive into E-commerce Branding with Abbey McGrew

Your brand identity is an essential aspect of the success of your business. In this episode, host Michelle Thames speaks with Abbey McGrew to discuss the importance of branding and how her global travels help inspire her designs. Abbey also shares the most common mistakes she sees on websites that could be impacting sales. She discusses the importance of website design for e-commerce and driving sales. Abbey McGrew is the founder and creative director of Wayfarer Design Studio. Known for...