220: How to Differentiate Through Process - with Casey Hill

EPISODE SUMMARY Automation is great, but are some people taking it too far? What happened to a personal approach (that buyer’s love)? The rise of automation software made it easy for companies to reach a large percentage of their market quickly. However, it cannot guarantee customer satisfaction and experience. In this episode of SaaS-Story in the Making, B2B SaaS Sales Coach and host Matt Wolach and Bonjoro’s Head of Growth, Casey Hill, talk about how little tweaks on your process can make ...