130: Best Practices for Getting the Most Out of Partners - with Cassandra Gholston

To learn more about Cassandra Gholston and Partnertap, visit: https://partnertap.com/ Find Cassandra Gholston on LinkedIn at: https://www.linkedin.com/in/cassandragholston/ -- For more about how host Matt Wolach helps software companies achieve maximum growth, visit https://mattwolach.com/. As part of the founding team in his first SaaS product, Matt owned the sales & marketing processes. But he struggled to sell and gain traction for the company. It took years of learning and tweakin...