Why are educational brands telling 'dad jokes' online?

Round Table China - Podcast készítő China Plus

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In the "Funny or Die" ethos that dominates our online spaces, humor has become a golden ticket, propelling messages far and wide across the digital landscape. Even the official social media accounts of famous textbooks and renowned educational apps start to publish playful posts and trendy online jokes. / Traditional Jiangxi opera finds new life as university students in China engage in hands-on experiences, from wielding water sleeves to mastering the art of fan dance (18:47). On the show: Niu Honglin, Yushan & Josh Cotterill

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