Unlocking the enigma of Generation Z: exploring values beyond labels

Were you ever perplexed by the seemingly enigmatic nature of the younger generation? Often mislabeled as rebels, these young individuals actually share more similarities with other age groups than meets the eye. Today on Round Table, let’s untangle the intricacies of their lifestyles, aspirations, and how businesses can harness the power of these young minds without falling into the trap of stereotypes. On the show: Niu Honglin, Ding Heng & Josh Cotterill