Omnicom to Lay Off Thousand, Merge Agencies

Omnicom, a major advertising giant, plans to lay off over four thousand employees following its $13.5 billion acquisition of Interpublic Group. This move, reported by The Financial Times, will see several well-known advertising agency brands, such as DDB and MullenLowe, integrated into Omnicoms TBWA. FCB, one of Interpublic Groups largest networks, will be absorbed into Omnicoms BBDO. The job cuts, primarily affecting administrative roles and some leadership positions, are part of a major consolidation within the advertising industry.The Daily News Now! — Every city. Every story. AI-powered. Hosted on Acast. See acast.com/privacy for more information.