Bilt's 'Roomies': Innovative Brand Storytelling

Roomies, a new original series produced by Bilt, a financial technology firm, premiered at the Angelika Film Center in New York. The show, created to build brand awareness, subtly integrates Bilts product into the storyline. This narrative approach is a growing trend among companies like HP, Apple, Google, Nike, and Churchs Chicken, who are turning to films and shows to reach younger consumers. Bilts Roomies has been successful, with each episode generating around five hundred thousand views, and a second season is already in the works.The Daily News Now! — Every city. Every story. AI-powered. Hosted on Acast. See acast.com/privacy for more information.