Episode 83: Being Bold with Ad Copy

Is your product "probably" the best in the world? If you can read tihs, you wlil uendrstand the last blulet pnoit. In this episode, Casper and Jen dive into being bold with your ad copy, including:- The line between "bold' and "safe" - Who does bold really well? - What role do cultural differences play in how we talk about our products? - Should our "boldness" change with persona? - Waht is "typoglycemia" and how can we oevrcome it? And so much more!