Making AI Work for Business Leaders

AI isn’t a magic bullet In Episode 1 of OSF Digital’s new podcast series Let’s Talk Business Transformation, Rob Smith explains why real business outcomes depend on data, integration, and fixing broken processes — not just adding another tool. In this episode: ✔️ From chatbots to reasoning agents: the big shift ✔️ Why patching processes won’t deliver outcomes ✔️ The hybrid workforce of humans and AI agents ✔️ What’s next for Agentforce and voice technology