88. Iradj Boroumand, Head of eCommerce Europe at SC Johnson: Converting in a Non-linear World

Iradj Boroumand is the Head of eCommerce Europe at SC Johnson, a family company and one of the global leaders in home care. With a wealth of experience in digital, Iradj spoke to us about: The current eCommerce scenario for FMCG in Europe Media Mix Measurement & Path to Conversion Measuring every touchpoint with consumers Retail Media Management for Consumer Goods Companies Follow the FMCG Guys on LinkedIn Iradj's prior appearence on the show: Apple Podcasts Spotify