Are Retailers Losing Money on Loyalty Programs?
Knowledge at Wharton - Podcast készítő Knowledge at Wharton
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Inflation is forcing most consumers to make hard choices about which loyalty programs they want to pay for, so retailers had better get them right. Wharton’s Raghuram Iyengar offers advice based on new research. Hosted on Acast. See acast.com/privacy for more information.
