S01.E09 - Strategic Audio Branding

🔊 Ever heard of sonic branding? Audio branding is the strategic use of music and sound to help reinforce brand recognition and enhance the consumer experience. We go deep in this session, exploring the ins and outs of successful audio branding, using popular examples, as well as the process Drop Music Branding used to audio brand this very podcast. Tune in with Jacob Cass, Matt Davies & Gabriel Ignacio Agüero to discover why “good audio branding is invisible” and how you can stand out with audio branding.