62: Let's Talk Product Strategy

Jake & Jonathan kick-off the first episode of the new year by diving _straight into_ prod… no, they start by rambling for a good long while. But it’s good rambling: new year goals, journaling, setting OKRs, and Jonathan’s mom meets a random Irish guy that knows Jake. 😂 But then! Then Jake and Jonathan talk about a super interesting article about advertising business models and going beyond them. It’s a good one! 🤑 Links [OKR](https://en.wikipedia.org/wiki/OKR) Fedor (designer at AJ&Smart) on [Twitter](https://twitter.com/shkliarau), [Instagram](https://www.instagram.com/shkliarau/) [Outgrowing Advertising: Multimodal Business Models as a Product Strategy by Connie Chan](https://a16z.com/2018/12/07/when-advertising-isnt-enough-multimodal-business-models-product-strategy/) [When AI is the Product: The Rise of AI-Based Consumer Apps by Connie Chan](https://a16z.com/2018/12/03/when-ai-is-the-product-the-rise-of-ai-based-consumer-apps/) [Connie Chan on Twitter](https://twitter.com/conniechan) [Andreesen Horowitz](https://a16z.com/) [Andreesen Horowitz (A16z) podcast](https://a16z.com/podcasts/) [Andreesen Horowitz (A16z) on YouTube](https://www.youtube.com/channel/UC9cn0TuPq4dnbTY-CBsm8XA) [**Book:** The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers by Ben Horowitz](https://www.amazon.com/Hard-Thing-About-Things-Building/dp/0062273205) [Stratechery](https://stratechery.com/) [TikTok](https://www.tiktok.com/) [Seth Godin](https://www.sethgodin.com/) [Malcom Gladwell](https://www.newyorker.com/contributors/malcolm-gladwell) [Buy Sprint!](https://www.thesprintbook.com/buy/) 📘🏃‍♀️ [Buy Make Time!](https://maketimebook.com/buy/) 📗⏰ [**AJ&Smart + Jake Knapp Official Design Sprint Masterclass**:](https://ajsmart.com/masterclass)[ajsmart.com/masterclass](https://ajsmart.com/masterclass) 🥇📹 **Your Hosts:** * Follow Jake Knapp on Twitter: [@jakek](https://twitter.com/jakek) * Follow Jonathan Courtney on Instagram or Twitter: [@jicecream](https://www.instagram.com/jicecream/) * Write into the podcast: [[email protected]](mailto:[email protected]) * Podcast editing by Jason Sanderson: [PodcastTech.com](https://PodcastTech.com) * Show notes by Amr Khalifeh. IG: [@amrkhalifeh](https://www.instagram.com/amrkhalifeh/) * [Follow the podcast on Medium](https://medium.com/product-breakfast-club-links-unofficial)