Ep. 2461 Juliana Colangelo interviews John Gillespie of Wine Opinions LLC | Masterclass US Wine Market

Welcome to Episode 2461 of the Italian Wine Podcast. In this episode, Juliana Colangelo interviews the American wine industry market research guru John Gillespie to discuss the latest Wine Opinions research on 21–39 year-old consumers of alcoholic beverages, shedding light on trends, challenges, and opportunities for the wine sector. Key Takeaways: The main barriers preventing younger consumers from choosing wine. Strategies for wineries to better connect with younger audiences. Turning market research insights into practical, actionable steps for growth. More about the guest:  John Gillespie is the U.S. wine industry's most prominent market research authority. His career of nearly 50 years includes a more than twenty-year tenure as the President of Wine Market Council. He founded Wine Opinions in 2005 to provide the U.S. wine industry with consumer and trade insights vital to the growth and development of wine segments and brands. Prominent clients of Wine Opinions include numerous Italian wine producers, regional trade associations, and the Italian Trade Agency. Connect:  Website: https://wineopinions.com/  LinkedIn: http://linkedin.com/in/jpgillespie  More about the host: Juliana Colangelo is a leading communications and marketing professional for the beverage alcohol industry. Currently, Juliana is a Senior Brand Manager at Frederick Wildman, where she is focused on building their Italian wine portfolio. Prior to that, she led the California Division as a Vice President at Colangelo & Partners, the leading wine and spirits communications agency in the U.S. for over 10 years.  During her tenure at C&P, Juliana led the development of the California office, growing the agency’s domestic presence to a dedicated office of 15 people with representation of leading wine companies such as Jackson Family Wines, Far Niente, Charles Krug Winery, Foley Family Wines and more. Juliana has completed her WSET Level 3 and her eMBA in Wine Business with Sonoma State University. In 2021, Juliana was named one of PR News’ Top Women in PR in the “Rising Stars” category. In 2022, Juliana became a Vinitaly International Academy Italian Wine Ambassador. Connect: Instagram: https://www.instagram.com/julezcolang/ Facebook: https://www.facebook.com/jules.colangelo/ Twitter: https://x.com/JulezColang LinkedIn: https://www.linkedin.com/in/juliana-colangelo-mba-04345539/ _______________________________ Let's keep in touch! Follow Italian Wine Podcast on our social media channels: Instagram: https://www.instagram.com/italianwinepodcast/  Facebook: https://www.facebook.com/ItalianWinePodcast  Twitter: https://www.twitter.com/itawinepodcast  Tiktok: https://www.tiktok.com/@mammajumboshrimp  LinkedIn: https://www.linkedin.com/company/italianwinepodcast    If you feel like helping us, donate here: https://www.italianwinepodcast.com/donate-to-show/ Until next time, Cin Cin!