What Makes A Celebrity Beauty Brand Successful?

This week we are joined by our second amazing co-host, Courtney Mangan — Creative Director of The Spin Studio, James Cosmetics, podcast host of she was the fire. (currently on hiatus) and a brand new podcast coming soon. In this episode we discuss the launches of Rhode Skin by Hailey Bieber and SKKN by Kim Kardashian and discuss what makes a celebrity beauty brand successful. We breakdown the appeal of celebrity beauty brands, celebrity endorsements and how their role has evolved over the years. We dive into why some succeed and some fail, and discuss how they stack up against influencer beauty brands. Ultimately, we aim to answer the question: what makes a celebrity beauty brand successful? Timestamps: 3:11 The Summer I Turned Pretty review  6:13 Elvis review 8:07 Malibu Rising review  10:31 Olivia Rodrigo denounces anti-abortion decision during Glastonbury performance  14:54 Khaby Lame has overtaken Charli D’Amelio as the most followed person on TikTok  18:13 Charli D’Amelio and Landon Barker are reportedly dating 22:44 Emma Chamberlain has returned to YouTube after 6-month hiatus 25:46 Why we care about celebrity beauty brands 26:15 Rhode Skin background & launch 28:10 Hailey Bieber sued for trademark infringement days after launch of Rhode Skin 32:47 SKKN by Kim Kardashian background & launch 39:56 The appeal of celebrity beauty brands, endorsements and their evolution 43:45 Why do celebrity beauty brands succeed?  47:21 How do celebrity brands stack up against influencer brands? 51:20 Do we actually want celebrity beauty brands to fail?  Our publication: https://centennialbeauty.com/ Follow us: https://www.instagram.com/centennialbeauty/?hl=en Follow Courtney: https://www.instagram.com/courtneymangan/?hl=en  Join our closed FB group: https://www.facebook.com/groups/3178046912258044 Resources: https://centennialbeauty.com/olivia-rodrigo-denounces-anti-abortion-decision-during-glastonbury-performance/  https://centennialbeauty.com/are-charli-damelio-and-landon-barker-dating/ https://centennialbeauty.com/emma-chamberlain-returns-to-youtube-after-six-month-hiatus/  https://www.businessoffashion.com/articles/beauty/why-do-we-root-against-celebrity-beauty-brands/  https://www.allure.com/story/hailey-bieber-rhode-launch-interview-review  https://twitter.com/haileysoutfits/status/1537184824963760132 https://centennialbeauty.com/rhode-skin-hailey-bieber-sued-for-trademark-infringement/