In Clear Focus: The New Chameleons (Encore)

In Clear Focus Encore: Demographic segmentation is the foundation of traditional marketing - but does it still work? A consumer behavior psychologist and professor of marketing, Michael Solomon discusses his book, "The New Chameleons" highlighting fundamental shifts in terms of how we think about customers. Michael explains generational differences, targeting "markets of one", and predicts which consumer behaviors accelerated by the COVID-19 lockdowns and economic changes will persist.