How Candy Kittens won listings at Sainsbury’s, Waitrose, Tesco and ASDA by doing One. Thing. Well. – Ed Williams

Sometimes brands become a bland-wishy-washy-meh-ness. Sometimes the £5 million RSV mark is dangerous. Scale often kills magic. Process and experience and meetings-about-meetings-about-meetings seep in and piss over the Bonfire of Magic. Candy Kittens didn’t let that happen. CK kept the sparkle in their eye. The fire burning. Roaring. Yes, they’ve won listings at Sainsbury's, Waitrose & Partners, Tesco, Asda, Morisson’s - a full shebang of distribution. BUT. Candy Kittens still THINK and F...