How smart personalization wins loyalty

In this latest episode of Hotel Moment, we explore the balance between helpful personalization and invasive marketing. With 40% of US consumers expecting personalized experiences, discover how to segment guests effectively while respecting privacy. You also learn why clean data is essential for segmentation, how cultural targeting secured 200+ room nights for The Datai Langkawi, and why using three segment filters generates 2.6 times more revenue than two.