Why STR’s 40 Years of Proprietary Data Is Its Superpower in the AI Era

In this episode, STR President Amanda Hite shares how she’s thinking about the role artificial intelligence could play in the future of hospitality forecasting. Recorded at the 2025 Hotel Data Conference, this conversation explores why STR’s 40 years of proprietary hotel data remain its greatest advantage, how her team is cautiously testing AI tools without risking data integrity, and the opportunities AI presents for improving data onboarding and analysis. Amanda also explains why human judg...