Why Your Brand Promise is Failing—And How to Fix It

In this episode of Founders Future, with host Mishal Saeed, we sit down with Victoria Dials, founder and principal consultant of Opex Advantage, a firm bridging the gap between operational excellence and customer experience. Victoria shares her journey from recognizing how misaligned brand promises erode customer trust to building a "practical profitability" framework that integrates financials, operations, marketing, and CX. She reveals how her pivot from pure CX consulting to a four-pillar ...