Angela Allan on Copy, Chatbots, and Conversions: From Journalist to Growth Consultant

In this episode of to Founders, Future, with host Zach Young, Angela Allan — founder of Mads Collective Group — walks us through her transformation from journalist to growth marketing consultant and conversion copywriter. Angela explains how she leveraged early content and community work into a boutique consultancy that drives revenue with sharp copy, chat marketing, and content strategy, and why getting inside the customer’s language is the secret to conversions. Listen for practical stories...