Redesigning the future

In this episode, IDEO Chair and Co-CEO, Tim Brown, speaks to Joanna Choukier, RSA Director of Design and Innovation, Michael Pawlyn, architect and author of Biomimicry in Architecture, and David Wilkinson, VP of Agriculture and Dairy at Pepsico Europe, to explore the power of design to transform the system. This is second in a series of podcast episodes recorded at Summit 22 — the Foundation's flagship annual event — which brought together business leaders, policymakers, innovators, and global changemakers to explore how we can redesign our economy so that it regenerates, rather than destroys, the natural world. In this panel discussion, these leading designers explore how a regenerative circular economy requires a whole system shift from take, make, waste to one based on three principles: eliminate waste, circulate products and materials, and regenerate natural systems. This mindset sets a new goal across business, design, policy, finance, and other key intervention points in the economy that is transformative rather than incremental. What does it look like for businesses to compete on regenerative principles? And how do we scale up these new models?