B2B Marketing and Why it is Critical to Business Success

This week Charli and Bethany talk about what you need to know about your customer and why that knowledge is so important for marketing.Then Charli interviews Deepak Sivanandan, the Senior Director and Head of Global Marketing at Flowserve Corporation. They discuss how 'good marketers' in the industry, find success through learning about their customer, communicating with the sales team, and understanding all aspects of the business. Then they look at the impact having a good marketing s...