EP 10: Are Craft Beers Really Crafty? The Truth Behind Big Beer Marketing Tactics - Rachel Auty

The drink industry is probably one of the most, if not the most, competitive and toughest industries to be in at the moment. Rachel Auty is a marketing powerhouse in the brewing industry. Rachel is the head of marketing at Brew York, a director at Beer Writers, and the founder of Women on Tap, so she knows her stuff when it comes to beer and standing out in the market. We delve into the challenges of standing out in a saturated market, the importance of customer engagement, and the imp...