DP 115: Becoming a Brand Champion

Few people would question the powerful impact of a strong, engaging brand within an organization. But how exactly do you implement an internal communication strategy that aligns your supporters and employees in support of your brand's promise? This week, Jennifer GoodSmith, Vice President of Marketing and Communications at The Morton Arboretum, joined Driving Participation to talk branding. Jennifer discusses building your brand from the inside out- focusing on internal as well as external branding.