Robert Laird : How One Startup Took Over a $19B Tequila Industry | DSH #1568

Discover how Dios Azul, an artisanal tequila brand, is shaking up the $19 billion tequila industry with its innovative approach and authentic craftsmanship! Robert, the founder of Dios Azul, comes on the podcast to discuss the journey of turning a family tradition into a premium tequila brand that’s redefining the market. From aging in Napa wine and Kentucky bourbon barrels to partnering with elite organizations like San Diego FC, Nitro Circus, and Snapdragon Stadium, Dios Azul is setting a new standard for tequila. Robert shares insider details about the tequila-making process, why Dios Azul’s seven-year-aged agave ensures unparalleled smoothness, and how their authentic approach avoids additives for a hangover-free experience. Learn about the brand's rapid growth, including partnerships with major hospitality groups like Click Hospitality and SB Hospitality. Gain insight into the challenges of breaking into a competitive industry, the importance of distribution, and the strategies behind scaling a brand authentically. If you're passionate about business innovation, premium spirits, and hearing from industry trailblazers, this episode is a must-watch. See how Dios Azul proves that quality and authenticity can disrupt even the largest industries. Cheers to a tequila revolution! 💥 What You’ll Learn 👉 How a construction-site discovery became a viral tequila brand 👉 Why celebrity tequilas rank bottom-tier in quality 👉 The secret to hangover-free, 7-year aged agave 👉 How family roots + real craftsmanship beat big corporations 👉 The $19B tequila industry secrets no one talks about CHAPTERS: 00:00 - How Robert Got Into Tequila 01:06 - The Best Tasting Tequila 03:59 - How Diosa Got Into MLS 06:41 - Diosa's Nitro Circus Journey 10:00 - Travis Pastrana's Involvement 13:20 - Importance of Distribution in Tequila 17:40 - Current State of Distribution 18:00 - Quint Tequila Overview 18:50 - Deleon Tequila's Unique Features 21:50 - Where to Find Deleon Tequila APPLY TO BE ON THE PODCAST: https://www.digitalsocialhour.com/application BUSINESS INQUIRIES/SPONSORS: [email protected] GUESTS : Robert Laird https://www.instagram.com/lairdlife/ SPONSORS: THERASAGE: https://therasage.com/ QUINCE: https://quince.com/dsh LISTEN ON: Apple Podcasts: https://podcasts.apple.com/us/podcast/digital-social-hour/id1676846015 Spotify: https://open.spotify.com/show/5Jn7LXarRlI8Hc0GtTn759 Sean Kelly Instagram: https://www.instagram.com/seanmikekelly/ The views and opinions expressed by guests on Digital Social Hour are solely those of the individuals appearing on the podcast and do not necessarily reflect the views or opinions of the host, Sean Kelly, or the Digital Social Hour team. While we encourage open and honest conversations, Sean Kelly is not legally responsible for any statements, claims, or opinions made by guests during the show. Listeners are encouraged to form their own opinions and consult professionals for advice where appropriate. Content on this podcast is for entertainment and informational purposes only and should not be considered legal, medical, financial, or professional advice. We have done our best to present the facts as we see them, however, we make no guarantees or promises regarding the accuracy, completeness, or reliability of the information provided. In addition, the views and opinions expressed in this program are those of the speakers and do not necessarily reflect the views or positions of the producers of this program. Keywords / Tags tequila brand founder, dios azul tequila, tequila interview, dana white tequila, nitro circus tequila, celebrity tequila brands, tequila industry secrets, hangover free tequila, agave farming, premium tequila, small batch #tequila #distillery #agave #liquorindustry #tequilabrand Learn more about your ad choices. Visit megaphone.fm/adchoices