Inside Data4's Expansion: From Paris to Emerging Markets

In a recent episode of Hawk Talk, David Sandars, Regional Director for EMEA at datacenterhawk, interviewed Jérôme Totel, Strategy and Innovation Director at Data4. The conversation highlighted Data4’s nearly 20-year journey from its origins in France to becoming a major European data center operator. Totel shared insights on market strategy, campus development, and tackling key challenges like power availability and AI-driven growth.Strategic Growth Across EuropeData4’s growth is marked by balanced expansion into both established and emerging European markets. From its first campus in Paris in 2006, the company has expanded to Italy, Spain, Poland, Germany, and Greece. This strategy blends market analysis with customer feedback, focusing on connectivity and demand. Emerging hubs like Athens and Madrid are becoming vital due to their strategic positions. Athens connects Asia and the Middle East to Europe, while Madrid links Europe to Asia, Africa, and the Americas.Addressing Power and AI ChallengesSecuring power is a universal challenge for data center operators across Europe. Totel emphasized the importance of building where energy is available now to support the market's annual 17% growth driven by AI. Data4 is preparing for AI's demands by engineering facilities to handle high-density workloads, supporting direct liquid cooling (DLC), air cooling, or hybrid methods. Totel explained, "We are building a data center for 20, 30 years," ensuring flexibility to adapt to changing needs and megawatt densities.The Campus-Based ApproachData4’s campus model allows customers to scale within the same location, reducing complexity and costs. This approach not only provides technical advantages but also drives significant local economic and social impact. For example, the Marcoussis campus near Paris attracts around 1,000 people daily, including staff and suppliers, bolstering the regional economy.Through its "Data for Good" program, Data4 engages with local communities by educating over 100 students annually about data centers and the environmental impact of digital technologies. This program helps build awareness and encourages younger generations to consider careers in the industry.Sustainability and the FutureTotel stressed the need for sustainable growth as the European data center industry scales to meet the predicted demand of 30-35 gigawatts by 2030, up from the current 10 gigawatts. Data4 is tackling this challenge through innovative Power Purchase Agreements (PPAs), such as its nuclear PPA with EDF in France, securing decarbonized energy to support grid stability. While established FLAP markets remain critical, Data4 is eyeing new zones for "giga-campuses," prioritizing locations with available power, connectivity, and skilled labor.Building Europe’s Digital FutureData4 is balancing strategic growth, future-proofing facilities, and engaging with local communities to meet the evolving demands of the digital infrastructure landscape. By expanding thoughtfully, embracing sustainability, and preparing for next-generation technologies, the company is poised to play a central role in shaping Europe’s digital future.Strategic Growth Across EuropeAddressing Power and AI ChallengesThe Campus-Based ApproachSustainability and the FutureBuilding Europe’s Digital Future