Using AI to Revolutionize CX with Michael Olaye, EVP & Managing Director at Hero Digital

Any digital marketing leader will tell you that data and marketing strategies go hand-in-hand. In this episode, Michael Olaye, EVP and Managing Director of Hero Digital, shares his journey and practical strategies for success, drawing from his career path that began with door-to-door job hunting and led to spearheading major digital initiatives. Michael emphasizes the central role of data in digital marketing, from informing internal business decisions to enhancing customer experiences, and discusses the dual focus of AI in driving internal efficiency while offering robust public-facing tools. He highlights the critical interplay between data governance and AI ethics, stressing the importance of businesses being 'AI ready.' By exploring customer journeys and leveraging data for innovation, Michael demonstrates how insights can shape product development and business strategies. As a forward-thinker, he shares his enthusiasm for emerging technologies like learning agents and multimodal models, envisioning a transformative future for business operations. Through candid anecdotes and expert advice, Michael delivers actionable insights on harnessing data and AI to drive innovation and customer satisfaction.