152 - The Most Powerful Marketing Technique that’s Massively Underused (Marketing Series Pt 3)

Marketing can be so discouraging when you’re not focusing your efforts on what really works. In my experience there are only a few styles of marketing that really work today and one of them is ‘influencer marketing’. Influencer marketing is like 'word of mouth' on steroids. Now, if you can resist puking in your mouth at the sound of the word ‘influencer’, I think we can learn some things from this marketing style that will not only help us grow our creative careers but also do so in a way that is more positively human! ---- Thanks to Yoni Wolf and the band WHY? for our theme music. Thanks to my man Nate Utesch and his band Metavari for all the other tunes! soundcloud.com/metavari Thanks to Alex Sugg for editing and the podcast! www.alexsugg.com ----- Sponsors The team behind Astropad has a new hardware product available on Kickstarter called Luna Display. Luna Display adds second display capabilities to Astropad, but it’s also a great tool on it’s own for using your iPad as an extended desktop. It literally turns your iPad into a touch Mac. Check out their Kickstarter at lunadisplay.com.  Just for Creative Pep Talk listeners, Scout Books is offering 15% off any order including your own custom design. They'll even throw in a free notebook sample pack to fill with your dreams, doodles, and designs. Visit scoutbooks.com/creativepeptalk