Media Miniseries | Successfully Pitching Media with Lisa Peterson

In the Content Marketing, Engineered Media Miniseries, we’re learning from media experts about how working with external news outlets and trade publications fits into your content marketing strategy. Today, we're learning how to pitch media successfully, and what goes into a successful media relations campaign. Through this Media Miniseries we've learned that a lot goes into securing coverage in publications (whether paid placements or editorial coverage. In today's episode, Lisa Pete...