Media Miniseries | Connecting Via Online Communities with Erik Jansen

In the Content Marketing, Engineered Media Miniseries, we’re learning from media experts about how working with external news outlets and trade publications fits into your content marketing strategy. Today, we're exploring opportunities to connect with prospects via online communities From our research, we know that engineers look to content written by other engineers. For this reason, engineers look to content that has technical depth and a tone that's relatable. When writing content...