Key Community Communication Principles (Part 3 of 4)

As a business owner, you know the value of having a thriving community, but do you really understand how to create one? In this four-part series, I’ve been sharing the four foundational elements you need to create a thriving community that increases your reach, retention, and revenue. In part three, I’ll be talking about the third pillar of my Community Cultivated™ framework which is something that you do every day in your organization. It’s probably something that you think about often. However, I’m certain that you aren’t giving it the attention it deserves. In this episode, I share what this element is and break it down into three areas you need to be paying attention to as you serve your members. If you get these three areas buttoned up, you’ll be able to deliver an amazing and consistent customer experience that keeps your customers happier longer.  Let’s dive into the importance of this third pillar in your business! [00:01 – 02:25] Opening Segment An overview of the third part of the Community Cultivated™ framework The importance of communication [02:26 – 10:50]  How to Create a Thriving Community (Part 3 of 4) The third pillar of a thriving community is communication It helps to create relationships and friendships You should think of your business like a person Shana shares what happens when there’s one person, one conversation, and multiple channels Evaluate the three aspects of communication across your organization Outgoing communication, incoming communication, and internal communication How you are engaging in the conversations inside of your community [10:51 – 11:38] Closing Segment  Let’s Connect! You can connect with our host Shana Lynn on Instagram. Make sure to subscribe and head to her website shanalynn.com, learn more about creating thriving communities and empowering community teams for your online business! LEAVE A REVIEW! Your ratings and reviews help get the podcast in front of new listeners. Your feedback also lets me know how I can better serve you.  Tweetable Quotes: “You really want to get clear on those incoming communication channels, decide which ones you want to keep open, which ones you want to close, and make sure that they're all being monitored.” -  Shana Lynn “Make sure that that communication is consistent across the board of the business, not just inside of the community.” - Shana Lynn