How to build an audience on Substack

Substack is one of the few social-media newcomers that actually produces visible results. It delivers audience-building, reader retention, advanced messaging, intelligent analytics, savvy promotion, and discovery. Better yet, it has a user interface that's a joy to use. So why are so many cartoonists perplexed by it? Brad and Dave do a deep dive into this new platform and offer strategies for using it effectively.