#025 Quitting the internet with Nathan J. Powell

In this episode we talk to Nathan J. Powell who built an app, sold it to his cofounder and then went offline for three years. Now he's back and he's got some stories to tell. We'll talk about his time with cofounder Michael Koper (another guest of the show) and their app Nusii, a failed startup called FeatureFlex and Nathan's newest product, or rather a productized service called Beyond the Pixel. Since we're both UX (User experience) people we also dive a little into how UX and UI (user interface) design differ and how you can build an ugly app and still make money with it. ___ Chapters: 00:00 Introduction and Nathan's Indie Hacker Journey 03:56 Nusii: Challenges of Growth and Reaching Customers 16:59 Selling Nusii and Taking a Hiatus from the Internet 23:30 Launching FeatureFlux and Lessons Learned 29:01 The Importance of Customer Development Interviews 31:57 Avoiding Confirmation Bias in Product Development 34:52 Finding the Right Market Fit and Category for a Product 38:16 The Importance of Feedback and User Interviews 44:11 The Role of Design in Usability and Customer Experience 01:02:36 Introducing Beyond the Pixel Studio 01:12:08 Starting with Closed Products and Transitioning to Larger Projects 01:14:08 The Value of Quick Wireframing with Balsamiq 01:19:14 Charging Higher Prices for Your Services 01:21:20 The Challenges of Setting Up a Business in Europe 01:29:49 Finding Fun in Building Products ___ Nathan's Twitter: https://x.com/nathanjpowellUX Beyond the Pixel's Website: https://beyondthepixel.studio/ Nusii's website: https://nusii.com/ FeatureFlux website: https://featureflux.com/ ___ My own website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://icebearlabs.com⁠⁠⁠⁠⁠⁠⁠⁠⁠ You can find this podcast on: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://codeandconquer.fm⁠⁠⁠⁠⁠⁠ Find our product here: ⁠⁠⁠⁠⁠⁠https://www.repodcasted.com/