#023 Raising your prices with Yossi Segev

Ever wondered how to crack the SEO code as an indie hacker? In this episode, Tobias sits down with Yossi Zegev, founder of SEO Stuff, an affordable SEO tool designed specifically for indie hackers and bootstrappers. Yossi shares his journey of launching SEO Stuff in a super scrappy way, starting with just a logo and search bar. He opens up about the struggles of failing projects before finally striking gold with SEO Stuff's genius pricing model focused on credit packs instead of subscriptions. The conversation dives deep into the world of SEO - how to find the right keywords, understanding search volume and difficulty, and optimizing content for Google's ever-changing algorithms. Yossi provides a refreshing perspective on the role of AI, advocating for human-written content enhanced by AI assistance. But it's not just about SEO. Yossi also drops some major wisdom about the indie hacker journey, emphasizing the importance of business skills over complex tech. His advice for aspiring indie hackers? Work fast, release fast, validate fast - and be willing to pivot when something isn't working. Whether you're an SEO newbie or a seasoned pro, this episode offers tons of valuable insights into building successful indie products people actually want to pay for. ___ Chapters 00:00 Introduction to SEO Stuff 02:07 Understanding SEO and the Value of SEO Stuff 07:02 Targeting the Right Keywords 11:47 Competition in the SEO Market 15:28 Getting Data for SEO Tools 22:25 The Scrappy Launch of SEO Stuff 30:11 Growing Traffic and Revenue for SEO Stuff 32:12 Pricing Changes and Customer Behavior 39:47 The Importance of Business Skills 44:18 Balancing Technical Skills and Efficient Tech Stacks 54:28 The Future of SEO 01:01:49 The Role of AI in the Artist Community and the Importance of Credit 01:04:05 The Limitations of AI-Written Content and the Future of SEO Optimization 01:06:01 Introducing Write SEO: Using AI to Create High-Quality Content 01:15:30 Disappointment with Google's Progress in AI Technology 01:18:38 Advice for Starting an Indie Hacker Career: Validate Ideas and Listen to Feedback ___ SEO Stuff Website: https://www.seo-stuff.com/ Yossi's Twitter: https://x.com/HeyImYossi My own website: ⁠⁠⁠⁠⁠⁠⁠https://icebearlabs.com⁠⁠⁠⁠⁠⁠⁠ You can find this podcast on ⁠⁠⁠⁠⁠⁠⁠⁠https://codeandconquer.fm⁠⁠⁠⁠ Find our product here: ⁠⁠⁠⁠https://www.repodcasted.com/